Dub FX figured out early on that his unique process seemed to impress people passing by on the street. While most artists struggle to attain slick production finishes in a studio, Dub FX was building and layering exceptional musical tracks live and instantaneously. When people stopped to listen, Dub FX delivered meaningful, conscious messages in his singing and rhymes. He captivated his audience emotionally, and impressed them with his technical ability. These emotive street performances enticed crowds to instantly buy his CD. Two years later, Filmmaker Ben Dowden, aka 'BD' discovered Dub FX busking in the streets of Bristol. BD offered to film Dub FX’s performance and later uploaded the now 30+ million view videos 'Love Someone' and 'Flow' to YouTube. Immediately after, promoters started contacting Dub FX from all over the world, elevating him from street artist to a club and festival act.

Over the last thirteen years, Dub FX has released six records, sold over 250,000 albums, headlined major festivals, racked up over 300 million collective YouTube views, and built an imposing social media presence all without ever being played on commercial radio or TV.